Bubble roll, also known as bubble wrap roll, is a flexible and lightweight protective packaging material used to cushion and protect fragile items during shipping, storage, or handling. It consists of rows of small, air-filled bubbles that act as shock absorbers, preventing damage from impact, vibration, or pressure. Available in various sizes, bubble roll can be easily cut to desired lengths and wrapped around products to ensure secure protection. It is commonly used for delicate items such as electronics, glass, ceramics, and other breakables. Additionally, bubble roll is often preferred for its versatility, ease of use, and cost-effectiveness.